A question that comes to us often at Zad Al-Kher, especially during volatile weeks like this one: should we buy now or wait?
The honest answer is: it depends on what you are buying for.
If you are buying for a wedding in the next 30 to 60 days: buy this week. Gold at $4,750 is $845 below January’s all-time high. The price could go lower if today’s CPI is higher than expected and rate hike fears return. But it could also jump to $4,850 or higher if CPI is lower than expected or if the Iran deal moves forward. Waiting for the “perfect” price on a fixed wedding date is a gamble that rarely pays. Lock in your pieces now.
If you are buying for long-term savings: the timing is actually favourable. Gold is 12% below its recent peak due to a specific, temporary mechanism — oil-driven inflation delaying rate cuts. Goldman Sachs targets $5,400 by year-end. J.P. Morgan targets $6,000 to $6,300. The family that bought gold a year ago at $3,330 is up 42% today. That structural story is intact.
If you are buying small quantities regularly: continue exactly as you are. Dollar-cost averaging — buying a consistent amount every month regardless of price — has been the single most reliable strategy for Gulf families building gold savings over decades. Today’s $4,750 plus next month’s likely different price averages out beautifully over time.
The specific event today is the US CPI for April, releasing at 8:30 AM Eastern. Headline expected at 3.7% year-on-year — up from March’s 3.3%. This number will move gold prices. If you are planning to buy this week and you are watching prices: wait until after 9:30 AM Eastern to see where gold settles after the initial reaction. Prices typically find their footing 30 to 60 minutes after a major data release.
Meanwhile, Trump rejected Iran’s peace offer this weekend — gold dropped $50 on Monday to $4,670, then recovered to $4,750 this morning. That recovery is important: it means buyers are supporting the price even when political news is bad.
24K today: $152.68/gram | 22K: $140.12/gram | 21K: $133.13/gram | 18K: $114.51/gram All prices USD. Indicative. Please confirm in store.
